Applewood Consulting

Marketing

View Details

Having a good product isn’t enough anymore. In today’s competitive market place, reaching one’s clientele in a cost effective manner has become essential. Gone are the days mass-media advertising could assure results. With this increased clutter, choice-filled consumers turn to brands for guidance in consumption. Differentiation through branding allows one not only for a better market capturing strategy, but has also become a norm. Everything from understanding potential clients to conquering price points and selecting the proper mediums to do so are all ways Applewood’s consultants can help you refine your marketing strategy with the goal of building long-term success for your company. Applewood’s expertise in online marketing guarantees you an noteworthy effect on your bottom line.

Our Services

Copywriting

Half the equation is your website’s visuals, the other involves a clear and concise expression of your ideas. Applewood’s writers understand market realities and incorporate the essence of your brand so your website leaves a convincing impression on potential clients.

  • Ghostwriting
  • Website content
  • Blogging

Search Engine Optimization (SEO)

Search engines are the life-line of any online business. Being placed on top of search results is crucial in attracting clients. Climbing these remains a complicated, yet achievable goal. As engines update their algorithms on a regular basis, be sure to hit the pole position and remain there. Applewood’s search engine optimization specialists utilize proven strategies allowing any website to obtain top scores.

Search Engine Marketing (SEM)

Understanding keyword selection is fundamental in gaining efficiency in advertising spending. Search engine marketing allows you to compete through a bidding system for top search queries results. Guidance in ad placement, close monitoring of performance and emphasis on return on investment are all factors why letting Applewood manage your SEM campaigns will increase revenue streams.

Social Media

Using social media to connect with your clients will reinforce your brand’s identity, allow you to remain in their evoked set and create a two-way communication stream. Utilizing social media effectively goes beyond creating Facebook and Twitter pages, it’s about getting engagement. Applewood’s consultants will assist you in effectively putting the right tools in place to developing a community with your brand at its center.

Classified Ads

Posting online classified ads can be a tremendous time consuming and repetitive job for anyone. Moreover, identifying key sites, selecting the right categories and using the right wording all affect the effectiveness of these ads. By allowing Applewood to manage your classified advertisement campaigns, you are guaranteed to enhance the amount qualified leads received. Moreover, our dedicated team distinguishes optimal posting strategies; thus assuring effectiveness throughout your campaign.

  • Craigslist
  • Kijiji

Online advertising placement

In the case of businesses catering to a niche market, allowing automated advertisement publishing can produce unwanted placements. Through a thorough understanding of your business and industry, Applewood consultants will target specific venues for showcasing to guarantee better results.

View Details
EN FR